What are some of the issues merchants face with online payment solutions?

High risk merchants run online business with the steep sales volume and high risk of online transaction. And there are many challenges merchants face while running their business that affects their business volume and denting the bottom-line margins.

Tech Support and Ecommerce are most sensitive industry facing most number of issues with online payment solution. Let see below we have discussed the key issues faced by merchants in current scenario with best possible solution to deal with such issues.

High Rate of Chargebacks 

The most prominent challenges among the merchants, is risk of chargeback levied by the customers to get their money return back. When customer is not satisfied with the service or he found any suspicious activity by the service provider, he can file dispute with card issuing bank. And bank may reverse the transaction with authority to chargeback the same amount from the merchants. Dealing with such undesirable action for merchants is really a difficult task.

Fraud Identify of Buyers

Many times few fraudulent customers use credit card of others, either stolen or using secretly without authorization of original owners or credit card acquired through fraud documents. And when actual cardholder notices such fraudulent transaction, he would be not liable to authorize such transaction, and high risk merchants don’t have any provisions to avoid such transactions.

In such situations, cardholder reverses the transaction and ask bank to get money back from the merchants, resulting chargeback with cost of fulfilling the order and revenue from sale.          

Payment Processing Time

After payments made by the customers, if the processing time is longer than normal working days, it can affect the cash flow of merchants resulting short of money supply for carrying our further business transactions. A Payment gateway for tech support taking too much time to process the money from customers account to merchants account would be not suitable for high risk business owners dealing with such online trades.       

Timing and Payment Failures

Another key challenge for high merchants like Tech Support and Ecommerce business owners is the timing of payment and failure of the transaction. Technological glitches are hovering around likely to attack during such online transactions. Payment can fall anytime due to internet connection break or thanks to human error made by the customer while filling payment details. Payment gateway for technical support should have an integrated feature to avoid such failure and maximize the transaction volume for better topline growth.             

An Overview on Future of Payments System

Payment of money other than paper modes over the past few years has surged into many folds in the form of net banking, debit card, credit card and e-wallet etc. People use multiple ways of payment to send money while shopping or making payments for using tech support service. The scenario has been changed significantly in last few years and become one of the most essential methods of payments for different sectors also shifting the ecosystem of payments system.

Higher Participation of Intermediaries

Card payment intermediaries like Visa, Master Card and Rupay are the leading payment network providers facilitating between customers and merchants. These intermediaries are also one of the largest players act as payment gateway providers for executing online merchant transactions at very low cost. E-wallets are playing crucial role that works like a prepaid instruments to store cash that can be used to make payments for different merchants.

Participation of Govt. and Payment Banks   

With the rise of increase of demand among people to use card payment of net banking, the commercials banks also actively promoting online payment instruments for their customers. Even Govt. has given approval to various non-banking intermediaries to act as a “Payment banks” who are not allowed to pay loan that reduce their risk of NPA, bad credit defaults or insolvency which is commonly higher among scheduled commercial banks.

As per the reports currently India has around 600 million debit card users and merely 22 million credit card users which is around half of entire population of country. Hence, remaining population can get opportunity to use such highly integrated payment system in near future. The financial inclusion policy of Govt. will encourage people to open new bank account and make use of advance baking facilities like net baking, credit card and e-wallet etc.

High Demand due to Increasing Online Merchants  

Globalization tends merchants to operate in multiple countries. A payment gateway for tech support or ecommerce business can carry our money transfer from one currency to merchant’s currency. And it is possible when a customer can make payment online using his debit or credit card. A huge opportunity lies ahead for payment banks and merchants highly reliant on such payment system. Ecommerce and other online based services are increasing rapidly but these sectors are still struggling to penetrate major towns other than metropolitan cities. Nevertheless, payment gateway and payment banks both will be benefited by the ecosystem formed through this banking payment system and mobilization of new technologies towards this sector.