High risk merchants run online
business with the steep sales volume and high risk of online transaction. And
there are many challenges merchants face while running their business that affects
their business volume and denting the bottom-line margins.
Tech
Support and Ecommerce are most sensitive industry facing most number of issues
with online payment solution. Let see below we have discussed the key issues
faced by merchants in current scenario with best possible solution to deal with
such issues.
High
Rate of Chargebacks
The
most prominent challenges among the merchants, is risk of chargeback levied by
the customers to get their money return back. When customer is not satisfied
with the service or he found any suspicious activity by the service provider,
he can file dispute with card issuing bank. And bank may reverse the
transaction with authority to chargeback the same amount from the merchants. Dealing
with such undesirable action for merchants is really a difficult task.
Fraud
Identify of Buyers
Many times few fraudulent customers
use credit card of others, either stolen or using secretly without
authorization of original owners or credit card acquired through fraud documents.
And when actual cardholder notices such fraudulent transaction, he would be not
liable to authorize such transaction, and high risk merchants don’t have any
provisions to avoid such transactions.
In
such situations, cardholder reverses the transaction and ask bank to get money
back from the merchants, resulting chargeback with cost of fulfilling the order
and revenue from sale.
Payment
Processing Time
After
payments made by the customers, if the processing time is longer than normal
working days, it can affect the cash flow of merchants resulting short of money
supply for carrying our further business transactions. A Payment gateway for tech support taking too much time to process
the money from customers account to merchants account would be not suitable for
high risk business owners dealing with such online trades.
Timing
and Payment Failures
Another
key challenge for high merchants like Tech Support and Ecommerce business
owners is the timing of payment and failure of the transaction. Technological
glitches are hovering around likely to attack during such online transactions. Payment
can fall anytime due to internet connection break or thanks to human error made
by the customer while filling payment details. Payment gateway for technical support should have an integrated
feature to avoid such failure and maximize the transaction volume for better
topline growth.
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